New book from Once Upon a Brick founder Peter Nukasani turns years of hands-on experience into a plain-English roadmap for first-time land buyers
AURORA, Ill. — For many Americans, owning a piece of land is a lifelong goal: a future homesite, a weekend getaway, a place to hunt or garden, or something to pass down to the next generation. But for first-time buyers, the process can feel confusing and hard to start. Land investor Peter Nukasani, founder of Once Upon a Brick Inc., has released The Land Buyer’s Playbook, a beginner-friendly guide that walks readers through finding, researching and buying vacant land with confidence. More than 100 readers have picked up the book since its launch.
Nukasani wrote the book after years of answering the same questions from people who wanted to own land but didn’t know where to begin.
“So many people tell me they’ve been scrolling land listings for months, saving favorites, but never taking the next step,” said Nukasani, who has bought and sold more than 1,500 parcels across more than 10 states. “It’s usually not the money holding them back. It’s not knowing what to look for. I wrote this book to give everyday people a clear, simple roadmap, the same process I use myself.”
Solving the Biggest Problem for First-Time Land Buyers
Unlike buying a house, buying vacant land rarely comes with a standard checklist or a home inspection. Buyers are often left to figure out on their own whether a property has road access, whether they can build on it, and how to bring in utilities. The Land Buyer’s Playbook fills that gap by organizing the entire process into straightforward steps anyone can follow.
Inside the book, readers learn:
• Where to find land, including popular listing sites, tools and opportunities to buy directly from owners
• How to evaluate a property, from location and land value to choosing the right parcel for their goals
• What to ask the county about zoning, access, utilities and taxes before making an offer • The most common mistakes first-time buyers make, and how to avoid them • How the purchase process works, from making an offer to closing
• Ways to use and enjoy land once it’s theirs
“My goal is for readers to finish the book feeling capable,” Nukasani said. “Land ownership shouldn’t feel like it’s only for developers or people with years of experience. With the right information, it’s within reach for a lot more people than they realize.”
Built for Real People and Real Goals
The book is written for beginners and focuses on practical, real-world steps rather than jargon. Readers range from families planning a future home to outdoor enthusiasts, hobby farmers, RV owners and people looking for a quiet place of their own.
The Land Buyer’s Playbook is available now in paperback for $19.95 with free U.S. shipping at landbuyersplaybook.com. Readers who want to go deeper can add a companion 17-lesson video course, available as a special offer to book buyers, in which Nukasani walks through each step on screen.
About Peter Nukasani and Once Upon a Brick Inc.
Peter Nukasani is the founder of Once Upon a Brick Inc., a land company based in Aurora, Illinois, created to make land ownership simpler and more accessible. Starting with the purchase of one small parcel of vacant land in Arizona, he has since bought and sold more than 1,500 parcels across more than 10 states and has helped hundreds of people purchase land for themselves and their families.
Media Contact
Peter Nukasani
Once Upon a Brick Inc.